Hirecraft
Bringing candidate tracking, hiring workflows and match explanations into one recruiting tool.

A product designer who believes technology is true, specialising in zero to B2C.
Specializing in 0 → 1, B2C, Internal tools and mobile experiences with 2+ years of experience crafting web products, apps and design systems. My work has impacted over 100K+ users across fintech, education, SaaS, e-commerce, and healthcare sectors.
Leading core product strategy, 0 → 1 architecture, and scalable design systems for flagship in-house and client platforms.
Shipped 15+ responsive web and mobile product interfaces with a focus on seamless comprehension, micro-interactions, and high-fidelity prototyping.
Defined visual design language, brand identities, and cross-platform creative assets across digital touchpoints.
Conducted qualitative user research and designed intuitive mobile onboarding and property discovery flows using Figma.
Designed an analytics and traffic intelligence dashboard for a government client, focusing on complex data visualization and accessible interface patterns.
Commercial visual media production, digital cinematography, and post-production creative assets for client marketing and brand narratives.
Over 12+ products shipped across web, mobile, and internal tools. Enterprise recruiters, property buyers, marketing teams, different users, one throughline: the design had to hold up in the real world, not just in a Figma frame. A few worth walking through are below.
Bringing candidate tracking, hiring workflows and match explanations into one recruiting tool.
Property search for Arabic, French and English, with right-to-left layouts built in.
Interactive experiments, generative prototypes, and micro-tools exploring the intersection of design, AI, and human behavior.